Text Zedventure sales data – May and June
First of all, sorry for how horribly late this is: I’ve had a very busy few weeks with work and so on. The good news is that we get a look at TWO months of sales data, including the May charity period. So how has it faired? Very well, I’d say:
May
Trials: 4858
Purchases: 1185 (70% Save The Rhino, 30% Microsoft)
Purchase/Trial Ratio: 24.39 %
Funds raised for charity: £539.99 / $794.66
Very pleased with the sales for the opening month, chalking up hundreds of sales per day in the opening week, most likely due to promotion on the ‘New Releases’ and subsequent reviews from publications. The downward decline as hype dies down is expected, although there are little bumps at the end, which I may attribute to a Twitter giveaway promotion and additional push with publications with five days to spare.
June
Trials: 282
Purchases: 162 (45% developer, 30% Microsoft, 25% charity)
Purchase/Trial Ratio: 57.45 %
Funds raised for developer: £47.39 / $71.86
Funds raised for charity: £26.33 / $39.92
Whether it’s due to less exposure or the charity period drawing to a close, there’s a huge drop in numbers. Not only that, but the graph is all over the place: there’s no pattern or trend going on. The only notable event in this month was GamesMaster magazine covering the game, which was alerted to me on the 17th, and apart from a sudden spike there’s nothing to say it had an impact. If anything, sales were probably down from then on.
The good news overall is that people are still purchasing the game, and that the conversation rate is pretty high at 57%, over double what it was for May.
Funds for charity
Want to see the funds flutter their way to Save The Rhino? Well, er, tough, because it’s already done. Check out this lovely, is perhaps useless screenshot for May:
And here’s June’s stuff, along with an additional £40 in contributions from latecomers:
When you couple that with my fundraising from the marathon (£825) that’s a whopping £1391.32 raised!
Summary: Sales weren’t astronomical, as expected, but I’m really pleased with how it’s gone. Just under six hundred pounds – or over eight hundred dollars – is a total not to be sniffed at, and it’s gone to a great cause. 25% of sales will continue to go to the charity each month, so I’ll be doing occasional updates on how that goes. I expect sales to slowly creep down, but fingers crossed it remains consistent.
And the fact that over 5,000 people have downloaded trials of the game is quite frankly mindblowing – never expected that many to be interested in a simple text-based game. Thanks everyone who has shown interest so far – you’re all super.
